Signals, not guesses
Met Office weather, equipment lifecycle, last-service age, boiler warranty expiry, post-install follow-ups. All fused into one demand model.
VANTRA
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Cultivate is a proactive outreach engine. It uses permissioned CRM, job-history and equipment data alongside external signals such as heatwaves, storms, cold snaps and service intervals. It identifies relevant customer segments, runs configured campaigns and books through the connection validated for the deployment.
Met Office weather, equipment lifecycle, last-service age, boiler warranty expiry, post-install follow-ups. All fused into one demand model.
Voice calls, WhatsApp and email are configured around eligible customer context, language, consent and campaign rules rather than sent as an undifferentiated bulk campaign.
Cultivate handles replies and scheduling, then creates the job or dispatch-ready handoff when the validated connection supports that write path.
Campaigns track attributed bookings and revenue where the connected data supports that reporting.
We agree the required data flows, then use a validated API or HTTPS webhook, or scope a connector for the target CRM, field-service platform or external source.
We configure signal-driven campaigns: weather triggers, equipment age, seasonal patterns, service reminders.
Campaigns go live, results are tracked in £ booked, and we optimise weekly based on booking performance.
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